As the Art Director for the UEFA Euro sponsorship campaign, I led the design team, overseeing all creative outputs to ensure the highest quality results. My responsibilities included managing the development of key visuals (KVs) and overseeing the production of out-of-home (OOH) materials. In addition to supervising the team's work, I personally crafted much of the OOH content, ensuring a seamless integration of the brand's new identity, which launched alongside the campaign. My goal was to maximize the brand's presence and impact through compelling design and a cohesive sponsorship activation.