I led the art direction for a high-profile commercial shoot in Prague, where I collaborated closely with the client,
Copy Creative Director, and the Film Director to ensure the campaign aligned perfectly with the client’s vision while delivering exceptional results. My responsibilities included overseeing the creative adjustments during the shoot, making sure every aspect met the client's expectations.

In addition to the film, I directed the photoshoot for brand ambassador Libor Bouček. The goal was to break away from the traditional, static poses and develop a more dynamic, modern photography style that injected new energy into the campaign.