In Lisbon, I spearheaded the creative direction for a high-profile commercial campaign, working closely with the client, Copy Creative Director, and Production Director to bring the project’s vision to life. My role was to ensure that every creative element aligned with the client's goals and delivered exceptional results. I also led the photoshoot for brand ambassador Cristina Ferreira, overseeing both the tactical shoots and the main film’s photography. My direction focused on capturing powerful, dynamic visuals that elevated the campaign’s aesthetic.

In post-production, I took charge of crafting the campaign’s KVs and OOH materials. Additionally, I provided critical feedback on music and editing to the production team, ensuring a seamless, cohesive visual and auditory experience across all platforms.